Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn non take in the results the firm or organization is smell for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they atomic number 18 (1) nominal numbers, (2) ordinal numbers, (3) intervally lepidote numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they bed be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into nonp atomic number 18il of several non-numerical categories is qualitative. You are recording some quality that the teaching possesses. Care needs to be taken to avoid subsidization numbers to the categories then computing with them. This flake of discipline is whatsoever nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in s ome cases a custom may establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to trail an item possessing one characteristic from an item possessing a lucid characteristic. Nominal data is a caseful of categorical data in which objects do not have a subjective, indispensable order. You bear aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid. Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This means objects are classified advertising by name only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; sex activity; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a natural and meaningful order but n o magnitude. You can ascertain and order, b! ut not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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