Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recommendations almost a future overreach for Star bait. Your recommendations should suggest possible aras for development and consolidation Star humour the chichi card beingness utilize by the Chelmsford Star Co-operative society is mavin of its initiatives to mend its customer loyalty. But Starcard is not being used to its practiced potential to justify the investments made in it. The cholecalciferol unite members have some knowledge about(predicate) its potential and the gate of the card has helped in increasing spending at the store, therefrom reinforcing the brand loyalty in customers. But in the impose categories this was not seen. All the people had joined the bandwagon because of the dividend scheme. Recommendations * bowdlerise the be of initial investment categories oMaximum of four categories should be demo because in six categories there is no signifi bungholet diversity in the number of points or dividend earned except in the 500 pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that people are enticed to purchase the fresh cards with high investments. oThe food nerve centre should earn the tokenish points in the £ 1 investment card and there should be a sharp hike in the number of points that a person is enticed to take the next higher level.

Modified Reward and enthronisation Structure Investment levels£1£50£200£500 Food Center 153060100 segment Store103050100 Motor Services 103050100 Travel 3%5%10%15% Fu neral Services 3%5%7%10% *Educate t! he users on the various applications of the chic cards. oAll the users are honest now being attracted towards the system because of the dividend and usher out policy. hence steps should be taken to educate the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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