Cola Wars

S w 9B03A006 COLA WARS IN CHINA: THE rising IS HERE Nancy Dai prepared this slip of paper nether the charge of Professor Niraj Dawar solely to provide framework for class discussion. The authors do not intend to illustrate either useful or ineffective handling of a managerial situation. The authors may conspire disguised certain names and other identifying information to nurture confidentiality. Ivey steering Services prohibits any form of reproduction, storage or transmittal without its written liberty. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey focal detail Services, c/o Richard Ivey train of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; facsimile machine (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2003, Ivey Management Services Ver sion: (A) 2004-07-13 On July 7, 2002, Zong Qinghou, the general manager of the Wahaha Group (Wahaha), Chinas largest mushy drink producer, was reviewing food market data on Wahahas upcoming booby brand in his office in Hangzhou, Zhejiang Province.

Wahaha future(a) Cola had been launched four age earlier to compete with products from coca plant plant Cola and PepsiCo, the dominant players in the category. At the launch, Zong and his focal point team had been enormously energized by the opportunity to compete with approximately of the worlds top hat companies. Four years later, despite the failure o f several other home(prenominal) colas, Wah! aha Future Cola and other Future Series change drinks had achieved an impressive 18 per cent of the carbonated drinks market in the first half(prenominal) of 2002. However, as Future Colas share grew, Zong was preoccupy with how his multinational competitors would respond, how Wahaha should prepare for these responses, and how it should continue to increase its market share. competitor for share in the...If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

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