Adidas

1. Adidas’ position in the athletic shoe market? The bring provider of athletic shoe market 1.1 How does the trade name see to be doing in this market? Europe a) After the guerrilla World War - an authorised supplier of footwear to German soccer squads -Expanded footwear path to high jumping, weight lifting and bobsledding, exclusively of which featured prominently in the Olympics b) In 1974: achieved international immenseness when the adidas-sponsored German national team won the World instill soccer championship. c) in 1995: the atomic number 82 supplier of soccer footwear worldwide d) in 2004: adidas is the largest supplier of athletic wear in Europe e) In 2004: ”Road to capital of Portugal” (R2L) campaign ❖ sponsor European Cup 2004 in Lisbon. In 1998, adidas began to focus on the U.S. hoops game market a) In 1986：sponsored Run DMC ❖ the start-off music group to di sclose a line of footwear with its 1986 hit song “My adidas”. b) In 1998：sponsored Kobe Bryant ❖ more(prenominal) than doubled its U.S. market share within a year.

c) In 2004：launch the T-MAC 4 - the world’s first laceless basketball shoe d) In 2004：”Impossible is Nothing” campaign ❖ featuring sports legends, much(prenominal) as Mohammed Ali and David Beckham, etc.”Impossible is Nothing” aimed to associate the adidas brand with the qualification of individuals to go beyond conventional limits for athletic perfor mance. e) In 2005： ” complai! sance M.E.: The Missy Elliott” campaign ❖ to market a saucy line of footwear and clothing by missy Elliott, tap’s in the lead female artist. The “Brand in the Hand” efforts Partnered with MTV for mobile applications ❖ to shuffle adidas into MTV programming and offer synergetic functions that consumers can react and reward action. ”Colours” campaign in Sweden in 2002...If you want to yield a full essay, cabaret it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper