Summary of InterContinental Hotel Group : dealing with online intermediaries educationThe reading focuses on the relationship between IHG and online intermediaries in the online marketing environment . The run into upon stakeholders be : IHG that hear to develop rail online sales , online intermediaries who are the link between accommodation , catering and travel do producers and consumers travel domain who provide traveling services hotel celestial sphere who provide accommodation and catering services and consumer s who look to the accommodation , catering and travel services . The development win along reflected is the use of online marketing . The outcome of the online marketing progress for tourism development is the increase in sales at private-enterprise(a) and affordable charge per units . Online marketing is a chieved with online intermediaries or through online direct sales by individual hotels such as IHG . The perspicacity of the approach to tourism destination development is that it provides a one stop shopping opportunity for consumers .
The weakness is that online intermediaries do not allow the hotels to respond to market fluctuations by varying rate and room allocation and when they do , a punishment is instituted . The sustainable policy or practice evident in the reading is enhancing brand integrity and price parity to turn fundament fair display by online intermediaries . In my own cleverness I would recommend the application of online intermediaries as well! as direct sales to popularize the brands and to submit access to to a greater extent customers . In conclusion , online marketing stack be a very effective and frugal regularity of reaching lay groups . It allows brands research , price comparisons as...If you want to get a mount essay, order it on our website:
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