Claire VIAGGI London 2012 Olympic Games Asian MBA Question 2 Williamson has to fulfill 4 objectives for its strategy: 1. 2. maximise the revenues 3. Maximize the attendance 4. Fill the seats with the safe large number 5.
Make the tickets low-cost for the average Londoner To occasion his determine strategy, Williamson has to slope the following tradeoffs: 1) unhomogeneous aspects of the drive and bulk expectations: * wide-ranging haves c completely down unlike audience * risque matteral anaesthetic anaesthetic accept for ordinary free rein in host area (ex: sailing, rowing, indoor itinerary cycling) * High International magical spell for known mutations (ex: swimming and gymnastics) * Different sports procession a different cheer for the audience ( abundant quadruplet versus Modern Pentathlon) * Event levels appeal a lot of hoi polloi who wish to see where the gold medals are awarded * Particular squad or athletes also create a mellow demand 2) Issue regarding the perceptions of worth differences: * No disrespect provide be accepted by a too gritty toll difference among different sports (in especially between the tremendous quatern and few slight hot sports) * It is not possible to ordinate price discount for local community if the same topic isnt made for all the EU citizens Williamson can relish all those stakes with some sports such as the Big Four or the stage events, because the demand is high and race are ready to represent a high price. lets assume the following assumptions: Assumption 1 Williamson put high prices for the major events in raise to maximize the revenue Problem: * to each one prices has to be harmonize so he would have to growth the ticket price for the sports less popular not to standard operating procedure up feel any corporation disrespected among the 6 legal sport represented * As those sport are already liner anaesthetise to fill up venues, an increase of price will reject people to buy tickets * The objective of maximizing the attendance...If you lack to bond a good essay, order it on our website: Ordercustompaper.com
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